About Lucro

We hate seeing Healthcare Organizations waste time finding, evaluating, and choosing the right vendor partners. We help project managers reclaim hours lost managing vendor selection. Created with input from leading health systems, Lucro makes complex buying decisions simple for both buyers and sellers.

Lucro is backed by HCA, Heritage Group and Martin Ventures, as well as other widely respected investment groups active in the healthcare community.

Lucro Stakeholders

Board of Advisors

Jim Bonnette, MD
EVP, Head of Strategy Consulting, The Advisory Board Company

Molly Coye, MD MPH
Social Entrepreneur in Residence, Network for Excellence in Health Innovation

Anne DeGheest
Founder and Managing Director, Medstars

David Lawrence, MD
Former CEO, Kaiser Permanente

Steve Metzger
Board Member, RAND Health

Keith Pitts
Vice Chairman, Tenet Health

Trevor Price
Founder and Managing Partner, Oxeon Partners

Ling Wong
Senior Program Officer, Investor

Chris Young
Vice President, New Virtual Market Development, Ascension Health

Board of Directors

Bruce Brandes
CEO & Founder, Lucro

Charlie Martin
Chairman, Martin Ventures

Phil Roe
Former CEO, Martin Ventures

George Lazenby
CEO & Co-Founder, OrderInsite

Devin Carty
CEO, Martin Ventures

David McClellan
Managing Director, Heritage Group (observer)

Erik Larsen
Vice President, Development / Special Assets, HCA (observer)

Executive Team

Bruce Brandes Founder and CEO LucroBruce Brandes
Founder & CEO

Cash Forshee Co-Founder SVP LucroW.K. Cash Forshee
Co-Founder & SVP, Product & Strategy