About Lucro

Healthcare organizations are juggling multiple priorities, including the need to quickly and efficiently sort and assess potential vendor partners to find the best fit. This difficult task is getting more complex as an increasing number of vendors enter the healthcare market.

Lucro helps healthcare organizations make these decisions. Conceptualized and created by healthcare leaders from prominent hospitals and health systems, the Lucro platform incorporates a deep understanding of the hospital buying cycle.

Decision-making is accelerated by giving providers a process to identify organizational priorities, bring together internal stakeholders, gain input from peers and make vendor partnership decisions faster.

Additionally, Lucro benefits the industry by bringing visibility to innovations from a wide range of vendors – innovations that might otherwise go unnoticed by busy healthcare leaders. By reinventing the process of connecting providers and vendor partners, Lucro is supporting much-needed innovation in healthcare while reducing the time-consuming tasks associated with discovering, evaluating and choosing suppliers and products.

Lucro is backed by HCA, Heritage Group and Martin Ventures, as well as other widely respected investment groups active in the healthcare community.

In June 2017, Lucro announced partnerships with Health:Further and Health 2.0 Market Connect Live to enhance the effectiveness of their live events. With these partnerships, Lucro is providing the technology to enable buyers and sellers to connect digitally ahead of the event, to understand, assess and prioritize relevance – leading to more meaningful conversations in person. Participants can also use Lucro to continue the collaboration post event to advance decision-making. Click here for more info on Health 2.0 Market Connect Live or click here for more info on the Health:Further festival.

Lucro Stakeholders

Board of Advisors

Jim Bonnette, MD
EVP, Head of Strategy Consulting, The Advisory Board Company

Molly Coye, MD MPH
Social Entrepreneur in Residence, Network for Excellence in Health Innovation

Anne DeGheest
Founder and Managing Director, Medstars

David Lawrence, MD
Former CEO, Kaiser

Steve Metzger
Board Member, RAND Health

Keith Pitts
Vice Chairman, Tenet Health

Trevor Price
Founder and Managing Partner, Oxeon Partners

Ling Wong
Senior Program Officer, Investor

Chris Young
Vice President, New Virtual Market Development, Ascension Health

Board of Directors

Bruce Brandes
CEO, Founder

Charlie Martin
Chairman, Martin Ventures

Phil Roe
CEO, Martin Ventures

George Lazenby
CEO & Co-Founder, OrderInsite

Frank Coliano
Managing Director, Martin Ventures

Devin Carty
Managing Director, Martin Ventures

David McClellan
Managing Director, Heritage Group (observer)

Will Morrow
Vice President, Development / Special Assets, HCA (observer)

Executive Team

Bruce Brandes
CEO, Founder

W.K. Cash Forshee
SVP, Product & Strategy, Co-Founder