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What investments from massive health care players, including HCA, mean for this Nashville startup

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Although it publicly launched late last year, Nashville health-tech startup Lucro held its true “coming out” party last week. Between the announcement of an investment from some of the nation’s largest hospital players and days spent spreading its message at the annual Health Information and Management Systems Society (HIMSS) conference in Las Vegas, the week brought lots of notice to the company that seeks to bring clarity to an industry overflowing with eager vendors looking to court hospitals.

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Lucro Online Marketplace Promises to Disrupt Traditional Model of Solutions Decision-Making for Healthcare Organizations

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NASHVILLE, Tenn.–(BUSINESS WIRE)–Lucro, an enterprise backed by Martin Ventures, today announced the launch of a new marketplace that accelerates decision-making for healthcare leaders, allowing them to discover, compare and collaborate with their peers around innovative solutions. Many of the largest healthcare organizations in the U.S., collectively representing more than 1,000 hospitals, have engaged as early adopters to use the marketplace in advance of its launch in the spring of 2016.

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Lucro to present at Becker’s CEO Roundtable Conference

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Lucro will be presenting at the 2015 Becker’s CEO Roundtable Conference on November 18th in Chicago, Illinois. Making a special announcement, Founder and CEO Bruce Brandes will lead conference attendees in “Connecting Innovation to Providers and Providers to Solution: Introducing a New Platform for Industry Collaboration.”

Becker’s Hospital Review 4th Annual CEO Roundtable + CFO/CIO Roundtable will begin on Wednesday, November 18th and focus on core issues, opportunities and strategy for the hospital or health system CFO and CIO audience. On Thursday, November 19th, sessions will feature specific content for the hospital or health system CEO.

For more conference information, please visit the Becker’s CEO Roundtable Conference website.